My last post was about On Page SEO . Now I wish to delve into Off page SEO which is all about the methods you can employ to get a high page rank (PR) for your website after it has already gone live. These are things which you execute outside the pages of your website, hence the name Off Page SEO .
What are these steps ?
It is essential to build link popularity i.e development of back links to your website . A higher number of back links has a direct impact on the Page Rank of your Small Business Website . There are plenty of tools on the web to check your link popularity . The obvious question now is - how do you increase the number of back links to your website ?
This isn't as easy as building a large number of reciprocal links , Google in particular frowns upon such practices . It is essential to get unilateral links to your site , which is what the major Search Engines look for . The best way to ensure that other sites link to you is to ensure that your website has unique , highly informative and relevant content . We have already discussed content optimization in the previous post and that falls under On-Page SEO .
The other methods of Off Page SEO are :
Development of XML site maps – Developing and XML site map is the most of Off Page Search Engine Optimization methods . If your small business website doesn't already have an XML site map , create one for yourself as per google’s guidelines for Sitemap generation . Once the site map is created, submit it to Google Webmaster , you can login to Google Webmaster tools with your Gmail ID . The basic purpose of site maps is to make it easier for GoogleBot to crawl the website and update the latest page to their site index. This helps keep the search engines up to date with the latest updates on your Small Business Website.
Development of optimized site maps (HTML): Along with the above discussed XML Site map , a user friendly site map in a website will help the user to view the structure of the website. It helps in navigation of website for the user and more importantly increases keyword placement in the website.
Google Site map Setup & site verification: Creation of the XML site map and mobile site map will help Google and other bots update their index with the latest files. Verification of the website ( using the webmaster account) makes the website an authorized site and ensures it won't be classified as Spam , this is a very critical step . Verification of sites can be done using the Google webmaster tool which provides an option to do so and lists the method.
In the next post , i will go into the details of link building , link building services for small businesses and discuss more about Off Page SEO .
Friday, July 3, 2009
Search Engine Optimization ( SEO ) - 2
Thursday, June 18, 2009
Search Engine Optimization ( SEO )
Search Engine Optimization or SEO is all about improving your site's visibility on the internet thereby making a better investment for your small business .
Wiki defines it the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results .
I'll be discussing a few of the major steps involved in On Page Search Engine Optimization .
Initial analysis of Website: Analysis of website is first and very important step in SEO activities . It is necessary to identify the Domain Age . A suitable Domain name must be chosen and the basic purpose of the website must be clearly identified so as to build it based on that . The number of page's cached must be identified and analysis of broken links and back links to the website must be done . The naming convention for files is an often under-rated task that does not get the necessary attention , but it is a critical part of SEO management .
Keyword and Content Optimization : A detailed assessment of suggested keywords, together with other keywords and phrases used by prospective customers.
Analyze both the ‘popularity’ and ‘competitiveness’ of these keywords, and based on the results of this analysis, we need to recommend a selection of keywords that show high marketing potential.
Having well balanced keyword density content (relevant content, which is different from the content on other sites both in wording and topics) is a real boost for website rankings. You should also ensure that the content is not packed entirely with keywords as this could be treated as keyword spamming and could result in the exclusion of the website from search results .
Creation of targeted, optimized Title tags and Meta tags.: The title tag defines the title of the document.To be found using the search engines you should optimize your website for a set of keyword phrases. These keyword phrases should be included in your title tag .
Meta tags are special snippets of code that are included before the body content of website, they contain information about website name and purpose. Other than the title tags, these tags aren’t visible to visitors of website, but they provide valuable information to the search engine robots that determine which search terms to display website for
These are the basic steps involved in On Page SEO , I also found this webpage on the internet which you might find useful .
Thursday, June 11, 2009
Comparitive Review of Small Business Web Solution Providers
I'm providing a comparative review of the two in this post . To start with , both companies provide a free initial quote to all prospective customers . The server's used for web-hosting by both are reliable so there is no fear about a server crashing .
Website Design : There is the option of choosing from standard packages for a particular type of business such as E-Commerce or restaurants depending upon the consumer . Web.com has an E-works XL package as per which you get a professionally-designed small business website published quickly . Small biz express takes the same time for the job but the difference being , while web.com goes on to develop your site based on the initial questionnaire that is common to all customers , Small Biz Express reaches out to the customer after the first draft is ready so the customer has the option of seeing it before it is online and is able to make any changes he see's fit thereby offering greater end satisfaction.
The pricing of the two is roughly the same if you look at it in term's of the whole year although web.com appears cheaper initially through the E-works XL program. Delve deeper though and the 95$ charged by Web.com for the month and services roughly equal the overall cost charged by Small Biz Express over a longer period . Users also have the option of going for higher end packages which gives the customer a secure login area to monitor exactly what goes on and E-mail submissions , both of these options are unavailable at Web.com plus the submission to a larger number of search engines . Both offerings are tremendously competitive so it comes down to the customer to pick what suits his business best .
Search Engine Optimization is probably more important a step than the setting up of the website , without it , your webpage could very well be lost in the million's of other pages on the web . Here's where SEO come's in to ensure your site is at the top of the search results , Small Biz express has different packages of SEO to suit your needs with a dedicated account manager and unlimited updates once a month , constant monitoring of your site is done . Both sites take care of your data so you don't have to worry about anything and both boast of many satisfied customers as you can see on their respective website's . The post setup service provided by web.com however is a tad inferior because of lesser interaction with the user but their blog review service is impressive thereby providing you with a considerably large network base .
The third part is Online marketing such as E-mail marketing and pay per click which complete the package . The pay per click campaign of Small Biz express is more economical and just as effective as a similar package given by web.com . The e-mail marketing which might seem slightly on the expensive side is offset by the 100,000 contacts which guarantee that you have a large return on your investment .
They also offer to work on already existing websites on specific requirements such as search engine optimization or online marketing . Eventually the choice comes down to the user to pick the best package based on individual needs . Hoping this was useful .
Tuesday, February 3, 2009
Let Discuss on SMO-Social media Optimization and Web marketing techniques
What is SMO- SMO stands for Social Media Optimization. Its set of methods used for electronic media publicity through online communities, blogs, website etc.,
In wiki we find this information “ Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.”
Now, How that will help small business people?
Small Business is now getting into web slowly and most of entrepreneurs of small business are young and dynamic. They know the importance of Web and Web marketing. Small Business people use the Social media Optimization, Search Engine Optimization and website development services to crack the web world. Small business people invest only on web networking using SMO and SEO to get high potential visitors to website. ROI for small business people is more with SMO and Website services. So SMO, SEO and Website services provide small business good number of potential customers’ as well good traffic.
Who are leading players in web world providing Small business SMO and Website Services?
In web world we get lot of people who provide these services but only some of them are effective. We have SmallBizExpress.com , Web.com, Katasidy.com and Jesseyoung.com who are doing good job for Small business people. Now when we check client lists of above service providers, we can find some of them have good small business people as their potential customers.
My next post will be more on each of websites review which help small business people to take decision for their needs.
Listed on: Dmegs Web Directory Leia Mais…
Monday, January 12, 2009
How does web will help us -Small Business Owners
For this we need to know what is internet.
Web technologies include mark up languages such as HTML, PHP and other scripting languages, web databases etc., are means of communications. We have some of new technologies such as Web.2.O which are more user friendly and also more interactive with user.
Now it’s time to answer main question for Small business Owners ... As business of Small Business I would like know how does these web technology ,internet and web interfaces will help us? Or How we can utilise these technologies to increase our sales and known in large markets.
Answer starts with well designed, optimized Website—Main source of information for web user.
In any industry we need to have proper plan, Good investment and commitment towards our service. We can be successful only when we have all these things in place.
So to have global identity and get known in business in web we need to have well designed website as investment, Optimized website which helps in promoting our business will be our plan of action.
One Website which represents our services and our products makes us known in globe and optimized website will help our customer to find us .
We can find some best website design and optimizations packages in web at affordable prices.
Let’s discuss on that as well on web marketing techniques in my next post :)
Posts
