Search Engine Optimization ( SEO )

Search Engine Optimization or SEO is all about improving your site's visibility on the internet thereby making a better investment for your small business .

Wiki defines it the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results .

I'll be discussing a few of the major steps involved in On Page Search Engine Optimization .

Initial analysis of Website: Analysis of website is first and very important step in SEO activities . It is necessary to identify the Domain Age . A suitable Domain name must be chosen and the basic purpose of the website must be clearly identified so as to build it based on that . The number of page's cached must be identified and analysis of broken links and back links to the website must be done . The naming convention for files is an often under-rated task that does not get the necessary attention , but it is a critical part of SEO management .

Keyword and Content Optimization : A detailed assessment of suggested keywords, together with other keywords and phrases used by prospective customers.
Analyze both the ‘popularity’ and ‘competitiveness’ of these keywords, and based on the results of this analysis, we need to recommend a selection of keywords that show high marketing potential.

Having well balanced keyword density content (relevant content, which is different from the content on other sites both in wording and topics) is a real boost for website rankings. You should also ensure that the content is not packed entirely with keywords as this could be treated as keyword spamming and could result in the exclusion of the website from search results .

Creation of targeted, optimized Title tags and Meta tags.: The title tag defines the title of the document.To be found using the search engines you should optimize your website for a set of keyword phrases. These keyword phrases should be included in your title tag .

Meta tags are special snippets of code that are included before the body content of website, they contain information about website name and purpose. Other than the title tags, these tags aren’t visible to visitors of website, but they provide valuable information to the search engine robots that determine which search terms to display website for

These are the basic steps involved in On Page SEO , I also found this webpage on the internet which you might find useful .